![]() ![]() Give me a PowerPoint presentation,’” says vice president of marketing for Anheuser-Busch’s Beyond Beer, a segment that oversees non-beer products like Ritas and Hiball Energy, Lana Buchanan. “ has his hands in everything, which is super amazing because sometimes you work with people and they’re very to the side. The most recent example, a movie trailer-esque, 30-second TV spot complete with a surprise Eric Andre cameo that aired during Sunday night’s Grammy Awards to promote the beverage. Like projects before it, Travis and his Cactus Jack team have once again gone beyond just slapping their name and logo next to another one. Of course, we can’t forget about the multitude of Nike collabs and merch drops either. And today marks the first time that the three flavors of CACTI, lime, pineapple, and strawberry, will be available to the masses.ĬACTI is the latest venture that Scott, who Forbes calls “corporate America’s brand whisperer,” is adding to his laundry list of big name collaborations that have included everything from a virtual performance in Fortnite to his own McDonald’s meal. It is Scott’s new spiked seltzer beverage crafted with the help of American brewing giant Anheuser-Busch. ![]() If you're new to Drizly, you can use the code "HELLO" to save $5 off your first delivery.This is what Travis Scott shouts during the first verse of his most recent single “Franchise.” The video expands upon the lyric above, showing the rapper in front of a wall of CACTI-branded boxes, wearing clothing adorned with a CACTI logo, as he cracks open a can of CACTI. Nine-packs will typically cost around $19 or more on Drizly while 25 oz. You can check CACTI's website to see local stores carrying the drink. All in all, CACTI is a decent hard seltzer with a unique aftertaste that could make it a "must have" beverage in summer 2021. Yet celebrity aside, CACTI's design and it's pineapple edition could give it staying power on shelves. Once you separate the drink from its celebrity endorsement, the taste is pretty unremarkable. This doesn't make it a bad drink, however, but - just like other Scott endorsements - this drink may be confined to a moment in time. ![]() If anything, it's somewhere between average to good. This meant you could (before it all sold out) grab everything from $45 CACTI coasters to $70 CACTI shorts.Īlthough the CACTI experience has interesting elements, it doesn't particularly stand out from other popular seltzers. Just like with Scott's McDonald's meal, the rapper also dropped a line of merch to promote his latest endorsement. While there was nothing out of the ordinary about the meal - a Quarter Pounder meant to be ordered with Sprite and BBQ sauce for fries - it spurred a litany of memes on TikTok (I, admittedly, was "sent by Cactus Jack" to McDonalds to try the meal). The latter endorsement caused lengthy lines and stock shortages at McDonald's during fall 2020. Over the years, Scott has held Fortnite virtual concerts, made shoes with Nike, and curated a McDonald's meal. He's different and he knows this, especially when it comes to his business moves outside music. If you don't know about Scott, his ragey rock-like approach to rap performances has captured crowds since the early '10s. The CACTI drink - and its associated brand - is a product of Scott and his Cactus Jack team. You can grab it in nine-packs of 12 ounce cans or purchase individual lime or pineapple flavors in 16 ounce and 25 ounce cans. This 7% ABV drink is made with 100% Mexican premium blue agave and comes in lime, strawberry, and pineapple flavors. CACTI is a hard seltzer produced by Meadow Creek Beverage Co. ![]()
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